Getting to Know Meritor
By Marty Hetherington, brand and marketing manager, Aftermarket at Meritor
Please briefly describe the history of Meritor.
With more than 100 years in the North American market, Meritor’s history is expansive. The best way to learn everything is here: http://www.meritor.com/ourcompany/history/default.aspx.
Please briefly describe the company’s manufacturing structure: What do you build, who are your customers, etc.?
Meritor, Inc. is a global supplier of a broad portfolio of axle, brake and suspension solutions to original equipment manufacturers and the aftermarket for the transportation and industrial sectors. We serve commercial truck, trailer, bus and coach and off-highway vehicle manufacturers, in addition to defense contractors. We marked our centennial anniversary in 2009.
Meritor Aftermarket supplies replacement parts for truck, trailers, buses and vans around the world under a number of industry-leading brand names:
• North America: Meritor, Euclid and Meritor WABCO
• Europe: Meritor, Trucktechnic
• South America: Meritor
• Asia Pacific: Meritor and Euclid
Our direct customers are distributors and dealers with end users being ISG’s and owner-operators and fleets falling somewhere in-between — although we never sell directly to fleets. We normally push our programs to the distributors and dealers and also are initiating pull through strategies for the end users to make them aware of the Meritor brand and request the Meritor brand when they go to the Distributors or dealers for replacement parts and service. Brand awareness and selection is paramount to building a strong marketing and sales bond.
What separates Meritor Aftermarket from competitors in its marketplace?
Meritor offers a broad choice of OE-quality products for all customers along the extended truck life-cycle. The Meritor Aftermarket product series (Genuine, AllFit and Green) delivers a wide range of engineering-approved component choices at every price point to meet the life-cycle stages of any vehicle.
How do you believe customers perceive your business?
Customers view Meritor Aftermarket as an extremely reliable partner delivering high-quality innovative products, technical expertise, training and online services allowing them to be more efficient and competitive in the marketplace.
How and why do your customers stay loyal to your business?
Customers stay loyal to Meritor Aftermarket by telling us on a regular basis what their most demanding pain points are and offering candid feedback on how we can make improvements to our products and services in the marketplace. This is a fully transparent learning process that drives our strategy and product development direction. This level of trust and dependability is the basis for loyalty and we strive to make this happen daily.
What is one thing most customers/suppliers don’t know about Meritor that would surprise/impress them?
Meritor is directly involved in Motorsports both in the U.S. and other markets globally. As a title sponsor in the U.S. for the Meritor ChampTruck World Series and primary sponsor of two NHRA race teams. Employees and customers really get excited to see these teams compete and get together for great experiences at most of the top race venues globally.
What makes Meritor a great place to work?
The people make Meritor a great place to work; everyone on the aftermarket team really strives to make a difference and has a strong commitment to customer service from the highest level on down. This intimate understanding of the marketplace and internal customer satisfaction makes all the difference in the world.
How vital is it to have quality employees entering your business from younger generations, and how are you trying to recruit these younger professionals?
Our internship and cooperative education trainee programs offer current students a great start to success. Meritor is always looking for new and innovative thinking to help us develop solutions that will meet our customers’ ever-changing needs.
Meritor’s Emerging Leader Development Program (ELDP) is a two- to three-year, on-the-job development experience for ambitious college graduates. The program provides high-potential candidates with the opportunity to work on challenging assignments and interface with executive leadership. The program focuses on recent graduates with a BA, BS, BSME, BBA or MBA in Finance, Accounting, Supply Chain, Mechanical Engineering, Industrial and Operations Engineering or Lean Manufacturing.
Do you feel Meritor is in the position to change with the times? If so how?
Meritor Aftermarket is poised to continue to lead and innovate both now and in the future. Not only with high quality engineering-approved products but with creating customer service programs and platforms that will make everyday business easier for our aftermarket customer base and their end users. With the technology and data available in the industry it’s really a very exciting time to be part of an aftermarket leader such as Meritor and the future has unlimited possibilities.
Do you have any advice for the next generation, as they work in this industry?
Yes certainly, our investment in technology is a core competency to our business. Our website is the best reference tool our customers use on a daily basis and we continuously work to improve it.
Be active in your conversations and don’t be afraid to express your opinions and breakthrough proposals that create change.
Even though we all get caught up with deadlines and project deadlines, always take one-half hour out of each day to just create ideas for those areas of your responsibility to move the business forward in a creative and more productive direction.
What are the goals for the long-term future of Meritor?
To listen, learn and lead as we move into the next generation of transportation.
Why did Meritor join GenNext? How can GenNext help Meritor’s employees?
Meritor joined GenNext because our future depends on the bright minds of the younger generation. This industry and our country as a whole will benefit greatly from the fresh new thinking and initiatives that are developed as a result.