Getting to know Blaine Brothers
Dean Dally, president at Blaine Brothers
Please briefly describe the history of your company.
The company was started by brothers, Fred and Rick Dally in 1979 using a 1969 Ford pickup truck as their on-site service truck. They did minor truck and trailer repair for the company that Fred drove truck for. They continued to provide on-site work but in late 1979 they rented a small two-bay shop located in Blaine, Minn. While always working hard for existing customers they also spent time looking for new ones. Companies like Dohrn Transfer, P.I.E., Lee-Way and Trans-Con were all early customers that are no longer in business. Blaine Brothers survived all of the changes in the industry at the time thru sheer determination and hard work. Today, 41 years later, we are comprised of four different business units, Blaine Brothers, Blaine Brothers TruckAline, North American Trailer and Hydraulic Specialty and still are family owned and operated.
Please briefly describe your company’s distribution structure: What do you sell, who are your vendors, who are your customers, etc.?
Blaine Brothers and North American Trailer sell medium- to heavy-duty truck and trailer parts to many of the fleets in our markets areas, as well as to other repair shops. We have many long-term supplier relationships with Aurora and HDA Truck Pride being two of the largest. Hydraulic Specialty provides everything from parts sales to truck mounted fluid power to cylinder manufacturing and engineering.
What separates your business from competitors in its marketplace?
We are the only heavy truck and trailer repair facilities in the area to offer 24/7 365 service, over 30 fully equipped road service trucks, eight heavy duty tow trucks, retail parts and complete shop services with over 100 service bays between our locations in North Dakota, Minnesota and Wisconsin. We are blessed with a team of very talented and knowledgeable individuals that are committed to go the extra mile for our customers.
How do you believe customers perceive your business?
Our goal is for the customers to view us as the trusted professionals that serve the transportation industry.
How and why have your customers stayed loyal to your business?
This question should be answered by our customers but my hope is that, although we are not the least expensive service provider in the area, we do provide real value to them in keeping their equipment safe and in-service and that their drivers also are confident with the work that we do. Our parts people, both in and outside sales, are some of the most knowledgeable in the industry with tremendous resources within our organization and thru our suppliers. We are here to serve the transportation industry.
What is one thing most customers/suppliers don’t know about your company that would surprise/impress them? (i.e., tell us something about your company we don’t know)
My uncle fired me back in 1983. As for impression, our overall business and how we have grown staying under the radar of most.
What makes your business a great place to work?
We take a work hard play hard approach to life. We stress the fact that not any one of us can do it alone and it takes all of us as a team to accomplish our goals.
How vital is it to have quality employees entering your business from younger generations, and how are you trying to recruit these younger professionals?
It is extremely important to bring younger people into our industry. Our HR department has developed relationships with the tech schools, high schools and now even the junior high schools. We invite them into our facilities to show them the professionalism and cleanliness of today’s modern shop facilities.
Do you feel your business is in the position to change with the times? If so how?
Yes, as a group we work hard to stay informed and ready to adapt to changes in the industry. From alternative fuels training to in house training on proper wreck repair on trailers, our technicians and parts personnel are continually being offered training courses. We recently launched our B2B E-Comm site with the B2C coming very soon. I personally do not shop this way so it was quite strange for me to see the effort needed to have a successful launch of this, but our people made it happen and we are quite pleased with the results.
Do you have any advice for the next generation, as they work in this industry?
I say this all the time and our guys probably get sick of hearing it, we may not be looked at as a glamorous industry but transportation is a constant. This is an industry that can provide a very stable and lucrative career if the effort is put in. Even with all of the advancements going on today, I don’t see industry going away anytime soon.
What are your goals for the long-term future of your company?
My personal goals for our companies are they provide for great opportunities for the next generation that is in the process of taking over now. We are not looking to be sold.
Why did your company join GenNext? How can GenNext help your employees?
To stay closely involved with new people coming into the industry and to share past history and knowledge while listening to the thoughts and ideas of others.
What are some most pivotal moments in your career that you either learned from and/or that got you where you are?
- I am not a capable technician but in 1984 I offered to be the truck shop supervisor. I made many mistakes but grew and learned from every one of them. Over time I learned to trust and work with others, I definitely could not do it all. I had to build a team.
- When the local banker was crazy enough to lend me a lot of money to buy out my dad’s remaining interest of the company. At the time it was only Blaine Brothers and we have made four acquisitions since then.
Are there any industry leaders that have influenced you/mentored you? Who were they and how has their knowledge assisted you?
In the earlier years, other than our customers, we were kind of on our own island. I learned certain things from my dad, many things to do and other things that I thought were not wise to do. Since then we have been fortunate to meet many within our industry and thru HDA Truck Pride. John Minor, Don Reimondo have been two of the guys who have shared so much information on our retail parts sales.