Getting to know Tectran
Amber Warden, Sales & Marketing Specialist at Tectran
Please briefly describe the history of your company.
Tectran is a manufacturer and marketer of air, hydraulic and electrical components and systems for the transportation equipment industry. For nearly 50 years, our primary focus remains on the heavy truck, trailer and bus industries. Selling through an extensive network of professional parts marketers, Tectran produces high quality, U.S. made products that offer maintenance, operating, safety, and security solutions to equipment operators throughout North America.
Tectran actively participates in major industry technical specification groups, and our commitment to quality and durability assure leading edge product designs and superior performance. We hold several patents, and closely listening to the needs of the end user to meet their demanding market applications.
Quite simply, we keep trucks moving.
Please briefly describe your company’s sales structure: What do you sell, who are your customers, etc.?
Tectran sells and markets its products through a direct sales force, located within their territories across North America. Our sales team works closely with our aftermarket distribution partners, creating pull-through sales from the fleets and end users looking better parts.
What separates your business from competitors in its marketplace?
The constant pursuit of better is clearly what drives Tectran. Better design, better materials, better performing products, better service, better systems, better relationships. “Good enough” is clearly not good enough for Tectran. This pursuit of better is what has always made Tectran an innovator in the industry. We’re constantly improving. It’s what separates us from the other guys. It’s why people buy from us.
How do you believe customers perceive your business?
We survey our customers regularly and ask what they think of Tectran. And while Tectran customers generally agree that we offer high quality products, they don’t always understand why parts from Tectran are superior to alternative sources. But we are working on getting that message out. That along with our commitment to delivery, pricing and service makes Tectran a preferred supplier.
How and why do your customers stay loyal to your business?
First, it’s our people. Our salespeople, service staff and leadership team have genuine relationships with our customers. Many of these friendships span decades, and generations. We enjoy that style of business. Second, it’s our products. In today’s world of mass production and cheap offshore knock-offs, Tectran is the industry innovator and problem solver, always seeking to make things better for the driver behind the wheel, the mechanic in the shop and the distributor behind the counter.
What is one thing most customers/suppliers don’t know about your company that would surprise/impress them? (i.e., tell us something about your company we don’t know)
Our core products are made right here in the USA. It doesn’t matter whether you drive on a rural stretch of highway or a crowded expressway at rush hour, the performance of the smallest part matters. Simply put, better parts made in the USA make a difference.
What makes your company a great place to work?
The constant pursuit of “better” is clearly what drives Tectran. Better design, better materials, better performing products, better service, better systems, better relationships. “Good enough” is clearly not good enough for Tectran. This pursuit of better is what has always made Tectran an innovator in the industry. We’re also constantly improving. It’s what separates us from the other guys. It’s our ‘why?’ and it’s a big reason why our staff comes to work each day.
How vital is it to have quality employees entering your business from younger generations, and how are you trying to recruit these younger professionals?
It’s critical to health of the business now and for the future. We actively recruit with this in mind. Tectran offers opportunity that many other businesses choose not to offer. While experience is nice to have, we look at energy and enthusiasm as real differentiators. Many members of our key staff received their subject matter experience at Tectran.
Does your business feel it is in the position to change with the times? If so how?
Change is constant, and often required to achieve desired results. We recognize new technology is out there and will impact our current business in some way. We regularly ask ourselves, ‘What new opportunities will arise? How can Tectran participate? How will this make Tectran better?’ We then deploy resources — some existing, some acquired, to take on that challenge and position our product lines and business for the future.
Why did your company join GenNext? How can GenNext help your employees?
GenNext is a great way to contribute to the growth of the heavy-duty aftermarket industry and keep up with advances in our field, as well as an excellent opportunity for key members of the Tectran to learn from others who may have more experience or new ideas. They then bring those ideas back to their teams to generate new thinking and active projects at Tectran.