Getting to know TRUX Accessories
Mike Selick, director of sales at TRUX Accessories
Please briefly describe the history of your company? (a quick summary is fine)
TRUX Accessories was founded by two brothers who learned values from their grandfather’s tire shop. With a passion and love for chrome and the trucking industry they decided to branch out into Chrome Accessories. What started as three employees in a little room has now turned into more than 150 employees selling nationwide with headquarters in Montreal, Canada, and multiple U.S. warehouses. The company was built with the driver’s best interest focusing on quality and originality at a fair price.
Please briefly describe your company’s sales structure: What do you sell, who are your customers, etc.?
We sell aftermarket heavy-duty exterior accessories; LED’s, LED work lamps, LED headlights and assemblies, chrome, stainless, fenders, exhausts and recently apparel! We sell through distributors only: chrome shops, OE dealers and independent distributor. We feel strongly about protecting our partners and are loyal to our distributors. We do not sell direct, or online. We sell in North America and Mexico, Latin America, Australia and some parts of Europe.
What separates your business from competitors in its marketplace?
Innovation. We invent new technologies and set new trends in the heavy-duty truck market.
How do you believe customers perceive your business?
Quality and originality. We are definitely the cool kid in town.
How and why do your customers stay loyal to your business?
We are loyal ourselves. Maybe it’s the small family business mentality, but we take care of our customers. When Amazon and Ebay come knocking (and they do often), we always decline. Why would we want our customers to compete with their own suppliers? Also, they know we will always come out with new products, or inventions creating the next big thing.
What is one thing most customers/suppliers don’t know about your company that would surprise/impress them? (i.e., tell us something about your company we don’t know)
Canada really isn’t that far! Most of us live here and no we don’t live in igloos, but yes have a love for maple syrup. Don’t you? Eh?
What makes your company a great place to work?
Fast paced – fun environment. We are like a dysfunctional family. In a good sort of way!
How vital is it to have quality employees entering your business from younger generations, and how are you trying to recruit these younger professionals?
Super important. I always tell my wife, this is the biggest and coolest industry, nobody has heard of. Social Media and word of mouth.
Does your business feel it is in the position to change with the times? If so how?
Absolutely, we are always looking forward and trying to stay ahead of the curve. We can’t tell you our secret.
Do you have any advice for the next generation, as they work in this industry?
There will always be trucks on the road.
Why did your company join GenNext? How can GenNext help your employees?
As you’ll hear throughout — a passion for the industry. We thought it was important to pay it forward and spread the love. GenNext can continue to provide us with the education, mentorship and leadership of our current and future employees and industry peers. Time moves quickly, before you know it, it’s the next man up.